Andrew Goodwin: Music Video Theory

This research has helped me to plan my music video, because I now understand the use of "Illustrate, Amplify and Disjuncture" in terms of music videos and performance. The challenge now is to decide where my music video will fit into these groups. At the moment, I am certain that I won't use Disjuncture, because that isn't a typical convention in rock videos. Like I said in the Prezi, most rock videos will be used to amplify the lyrics, rather than illustrate them, but I also think it depends on the song- if it's a love song, then illustrating the lyrics is very cliché, but it makes sense to the audience. I think I'll probably make a video to amplify the lyrics, because I like the idea of having a powerful video which the audience will remember and want to watch again and again, so I feel that amplifying the lyrics will help me succeed in this goal.


-Janet