We decided it would be a good idea to create a survey on SurveyMonkey, in order to really see who our target audience will be. The link to the questions can be found here...
https://www.surveymonkey.com/s/F2XV3QS
We then posted it on Facebook, and on Twitter, and asked people to take part in the survey, so we could get a wide range of answers. These are our results...
We found that most of our audience who participated in the survey were girls, aged between 16-20. Our initial target audience age range was 16-26, so we weren't too far off. This has shown us that the 16-20 age group will be our aspirational audience, where as people aged 21-26 will be our secondary audience.
The majority like rock music, and we feel that from their opinions on rock music videos, our idea will fit in quite well with what they want to see.
-Janet
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