In what ways does your media product use, develop or challenge forms and conventions of real media products?
What are forms and conventions?
In Andrew Goodwin's theory, the forms (or codes) and conventions of a music video are used for different reasons which include:
- Star Image- you can see who the band/singer is
- Narrative and performance- the storyline that goes with the music video which will either amplify or illustrate the lyrics
- Thought beats- cutting to the beat of the music so depending on the genre, it will either be quite quick or quite slow
- Technical aspects of music video- they hold the music video together through camera angles, movement, mise-en-scene, and editing.
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| A mind map on how I used, developed and challenged the codes and conventions using bubbl.us... |
"It's Time" by Imagine Dragons...
-Janet
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